Vida Valiente
Creating a striking visual metaphor for a mission-based Napa winery
Vida Valiente (translation: “Valient Life”) seeks to encourage people to celebrate the peaks, valleys, and unstable footing experienced as you strive to live such a life – this mission, and a portion of wine sales, is backed by a foundation to support low-income first-generation students. The label design and logo abstractly reference these ideas while reinforcing the double “V” in the brand name.
Extending the core design to multiple tiers
Since Vida Valiente launched its inaugural wine, we’ve continued to partner with them to extend the brand work to multiple tiers. We’ve introduced a white label that ties to their non-profit, added a strip label to differentiate their single-vineyard wines, and created a custom etched and screened-printed bottle for their estate tier.
How we did it
Offset Brand Studio
Vida Valiente also engaged us for
Offset Brand Studio
Offset Commerce