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Offset’s Tyson Caly and Byron Hoffman on The X Chateau Podcast
A discussion on allocated offerings.
Written by
on January 11, 2023
Tyson and I were honored to appear on Peter Yeung and Robert Vernick’s fantastic podcast, X Chateau, to talk all about our focus on allocated producers.
We discussed:
- Our backgrounds and the founding of Offset.
- How we define different types of wine allocations.
- Best practices for allocated offerings, from efficient back-of-house processes to effective design and messaging.
- Exploring hybrid sales models where allocations supplement other DTC sales approaches.
- Our involvement as a strategic partner in The Study of Allocated Wine Offerings, which was spearheaded by X Chateau co-host (and Offset collaborator), Peter Yeung, in partnership with the Kellogg School of Management.