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Offset’s Lindsay Regan and Byron Hoffman on The Craft and Cluster Podcast
A discussion on wine branding.
Written by
on April 11, 2021
Byron and I were honored to appear on the Craft and Cluster Podcast with hosts, Heather Daenitz and Chelsea Boss.
We discussed:
- How we define branding.
- The importance of thinking about “the whole package” when designing for wine.
- Embracing evolution in brand design.
- Why acknowledging personal sensibilities is important in the brand process.
- How bootstrapped new producers should approach branding.